Key Takeaways: Wadi Dawkah the first in Arabian Peninsula to earn FairWild Certification with Amouage.Initiative is a step toward sustainable sourcing of natural ingredients for perfumery in region.Harvesting of frankincense helps protect biodiversity, preserve heritage, and promote fair labor practices.When it comes to fragrance, the sourcing of natural ingredients plays a vital role in defining a perfume. Wild-harvested botanicals bring not just olfactive properties but centuries of cultural significance to scents. With increasing consumer interest in transparency and sustainability, wild ingredients are gaining popularity. According to Grand View Research, the global fragrance market was estimated at $56.60 billion in 2024 and is projected to reach $ 74.76 billion by 2030.Luxury Omani perfume house Amouage has received a FairWild Certification for its sustainable harvesting of frankincense at Wadi Dawkah, a UNESCO World Heritage Site in Southern Oman. The certification, recognized globally, ensures that wild plant ingredients are sourced in ways that protect biodiversity and human rights, while promoting fair business practices.As the first in the Arabian Peninsula to earn this certification, Amouage marks a significant step toward the sustainable sourcing of natural ingredients for perfumery in the region.“This prestigious recognition marks a major milestone for Wadi Dawkah and our national ambition to transform Oman into an internationally recognized source of some of the world’s most iconic natural ingredients,” said Matthew Wright, Head of Wadi Dawkah for Amouage, in a press release.